The Dispatch Effect goes global.
Every year Ohio State fair has a butter sculpture contest. After it was over, the Dispatch gang said, "Now, what do we do with this thing?" Seeking a featured video placement on YouTube, they set their entry on the roof of the building - it was mighty hot last week - and time-lapse videoed it melting. Mmmm. Yummy.
The poster won't let me embed the video, so click here to watch the gooey fun.
To my knowledge, this the most viewed item on the web involving the Ohio State Fair.